Pay Per Click Ads
Commonly referred to as PPC, it has the gigantic share when it comes to digital advertising. PPC lets you only pay when your ads are clicked and gives you full control of your target audience.
Things you need to know about PPC
Only pay for clicks
Your PPC ads may appear in search million times, but you only pay for each click it gets.
Smart audience targeting
Only show ads to who, where, and when you want to, so you don’t waste your resources.
Enjoy a piece of mind by knowing you can track your ROI with real-time reporting.
How to launch a successful PPC campaign?
PPC is a bidding program. By doing Keyword Research, we can find the keywords with the most value for money, which will lead to more clicks and traffic.
A Landing Page
It is the page that’s specifically tailored to promotional purposes. This will increase your site’s conversion rate, which will also decrease the cost of using click ads.
Professional PPC campaign has lower bidding cost, higher click through rate, and less irrelevant clicks, in other words, it lowers your cost while getting more results.
PPC is not a one-time deal, by continuous monitoring and optimizing your campaign, such as keywords, audience, and negative keywords, your conversion rate will continually increase.
The Fight: PPC vs SEO
We know PPC and SEO can be confusing sometime, so here we hosted a battle from six most compared aspects.
SEO campaign has a long list of things to be optimized before it actually start bringing traffic, while PPC usually only requires a landing page to support the campaign, and the traffic will start kicking in as soon as the ad is approved (usually within an hour).
We have to admit that the downside of a PPC campaign is that once you stop paying, the traffic stops right away, which, opposed to that, a successful SEO campaign brings you unstoppable traffic without continuous payment to anyone.
People nowadays are more likely to recognize an ad from all the search results, it is a proven fact that people are tend to click on organic results. The phycology behind this is that people automatically assume the ad click may lead them into a product or service page, which may not be able to provide useful information.
Upon Google’s own data, any new keyword averagely takes 500 days to get on the first page of its search results, for a successful SEO campaign, it can still take roughly 180-360 days depending on the competition. On the other hand, PPC brings you the result right away.
It may appear to be a shock to some people, but PPC definitely has a higher conversion rate than SEO...why? Because of the landing page. Google doesn’t like a conversion intent page to be ranked high, but if it’s a paid ad, then the algorithm doesn’t apply, therefore a PPC with landing page converts much better than SEO.
It is almost certain that if you look at long term, SEO is killing it for sure. SEO may require much more investment than PPC in early stage, but once you get that keyword rank, we’re talking about unstopped organic traffic to your site, day and night, most importantly, FREE!
How much is our PPC service?
SEO is a big topic, as Google updates its ranking algorithm constantly, the learning is continuous every year. You want to avoid Black Hat SEO due to the fact Google is hammering hardly on those cheat — you may heard of stacking keywords and etc. At Optima Ninja, we keep our knowledge base fresh, so that we are not only providing solution that will work, but also keeps your business away from Google’s punishment.
of platform ad spend per month