Google SEO

SEO campaign has a long list of things to be optimized before it actually start bringing traffic, while PPC usually only requires a landing page to support the campaign, and the traffic will start kicking in as soon as the ad is approved (usually within an hour).

We have to admit that the downside of a PPC campaign is that once you stop paying, the traffic stops right away, which, opposed to that, a successful SEO campaign brings you unstoppable traffic without continuous payment to anyone.

People nowadays are more likely to recognize an ad from all the search results, it is a proven fact that people are tend to click on organic results. The phycology behind this is that people automatically assume the ad click may lead them into a product or service page, which may not be able to provide useful information.

Upon Google’s own data, any new keyword averagely takes 500 days to get on the first page of its search results, for a successful SEO campaign, it can still take roughly 180-360 days depending on the competition. On the other hand, PPC brings you the result right away.

It may appear to be a shock to some people, but PPC definitely has a higher conversion rate than SEO...why? Because of the landing page. Google doesn’t like a conversion intent page to be ranked high, but if it’s a paid ad, then the algorithm doesn’t apply, therefore a PPC with landing page converts much better than SEO.

It is almost certain that if you look at long term, SEO is killing it for sure. SEO may require much more investment than PPC in early stage, but once you get that keyword rank, we’re talking about unstopped organic traffic to your site, day and night, most importantly, FREE!